Media and Marketing

Tradeshows

Coordinated dozens of tradeshows from start to finish.  This included initial research as to the market base attending the show and potential return on investment calculations.  Booth planning from as small as a 5'x5' booth to as large as a 30'x30'.  Design and procurement of swag giveaways. Setting up and tearing down IT and AV aspects.  Shipping and logistics.  And of course, attending the show and selling our products myself.

Press Releases

Product discovery, drafting and submitting press releases.  Tracking media contacts and scheduling interviews with the CEO and other stakeholders.  Coordinating press conferences ensuring proper AV/IT equipment available, reviewing PowerPoint presentations, setting up media kits, and planning appropriate Step and Repeat backdrops.

Socia Media

Support the planning and production of digital content across a variety of platforms.  Maintained and grew company social media by sharing appropriately branded content to drive engagement and web traffic.